Brock Poling, Senior Vice President of Sales & Marketing

Brock is a true digital pioneer, having founded his first company, MC2 Interactive, in 1994. This was one of the area’s first interactive communication agencies specializing in internet strategy, development and marketing for major corporations. As Founder and CEO, he led a multi-disciplined team of 50 marketing, technology, and advertising professionals and was responsible for all aspects of strategic, financial and operational management. Worked with clients to determine interactive strategy, achieve designs which were brand consistent yet sensitive to the opportunities and limitations of the technology, architected the structure and functionality of the sites, and worked to develop promotions and marketing plans (both online and off) to promote the sites.

Brock was also the co-founder of MAGAZINES.com and grew the organization to be the largest publisher authorized subscription agent on the internet with more than 300 employees and $30 million in annual sales. Developed early strategic business plans and financial models, secured outside capital, negotiated key relationships which guaranteed MAGAZINES.com one of only four authorized licenses to sell magazines online. Developed strong partnerships and affiliate programs, and worked to bring several key equity partners into the organization including MPC, Time and Meredith Publishing.

Most recently Brock was the President/CEO of Atomic Mail. He directed and led multiple organization's email marketing initiatives generating in excess of $1 billion in incremental sales for clients, helped firms traditional distribution and delivery costs, improved marketing metrics and helped firms find new innovative ways to create new markets / opportunities and create barriers to entry for competitors. He managed a team of 14 multidisciplinary professionals in a range of software development, consulting, technical, marketing and administrative capacities. He also set the direction and provided the architectural framework for the proprietary technology that is the core of Atomic Mail's offering.

Brock holds a BSC on Physics and Computer Science plus a MBA from Capital University.

In his spare time he is a world class Luthier, building about 12 guitars a year. He is also the Co-owner of The Official Luthier’s Forum – an online community of 4,000 guitar builders.